Innovative Thinking: MA/FX Visualization – Where Designs Come to Life


MA/FX is an in-house Visualization studio producing three levels of media services for use in sharing information at public meetings, in marketing materials, proposals, as well as supporting applications such as construction, inspections, asset management and others.

Our toolbox includes Microstation V8i, LumenRT, SketchUp, GoogleEarth, Adobe After Effects, Adobe Premiere, Adobe Photoshop, Revit, Scene, and AutoCAD Recap.


We offer extremely high-end 3D models and animations at a very affordable cost, all while maintaining engineering integrity relating to road and grading dimensions, lane striping, etc. There are four levels of service:

  • Level A – Virtual & Interactive Models (3D)
  • Level B – Rendering / Animation (3D)
  • Level C – Photo Compositing (2D or 3D)
  • Level D – Photo / Video Capture / HD Scan

MA/FX Overview

Level A services provide the highest level of interactivity in a 3D environment via use of Augmented Reality (AR) or Virtual Reality (VR). The viewer is fully immersed in the 3D world and can navigate at will by use of a touch screen on a phone or tablet as they “walk” through the environment to explore on their own terms.

Level B services provide 3D animations of infrastructure environments to contrast existing conditions against proposed change conditions. Use of this level allows you to gain a realistic view into what to expect with changes to main roads, side roads, traffic flows, and structures.

Animations can be fly overs of roads and structures from a bird’s eye view, street level views of traffic passing through a particular area, or  “behind the wheel” where you are in the vehicle traveling down the road, or a combination of all three.

Level C services provide “before and after” still imagery of your project where 3D objects are built and incorporated into the still image. An example would be an existing highway (before) that is to have a bridge built onto it (after) as seen in the before and after pictures to the right. The result is an incredibly accurate and realistic image showing the proposed bridge’s position on the highway, its height, width, traffic flow, etc.

Level D services provide capturing of environments via photos, video or HD Scans. Our high-speed FARO Focus 3D X 330 laser scanner can provide detailed measurement and documentation to produce incredibly detailed three-dimensional images of complex environments and geometries in only a few minutes that can be animated if desired.

Level B service example


Level C service example

  • Durham East End Connector - Existing Conditions


Level D service example


MA/FX Staff

Edward WilliamsJeffrey HutchensKevin "Chip" HutchensRichard Penci, PLS, CFS