Cary, NC | Charleston, SC | Dulles, VA | Philadelphia, PA | Towson, MD | 1-877-MAEC-123


MA/FX – Where Designs Come to Life

MA/FX is an in-house Visualization studio producing three levels of media services for use in sharing information at public meetings, in marketing materials, proposals, as well as supporting applications such as construction, inspections, asset management and others.Our toolbox includes Microstation V8i, LumenRT, SketchUp, GoogleEarth, Adobe After Effects, Adobe Premiere, Adobe Photoshop, Revit, Scene, and AutoCAD Recap.

Leadership Team

Edward WilliamsJeffrey HutchensKevin "Chip" Hutchens

Level A – Virtual & Interactive Models (3D)

Level A services provide the highest level of interactivity in a 3D environment via use of Augmented Reality (AR) or Virtual Reality (VR). The viewer is fully immersed in the 3D world and can navigate at will by use of a touch screen on a phone or tablet as they “walk” through the environment to explore on their own terms. Bird’s eye, road level, and “behind the wheel” views are all possible and are available on-demand. MA/FX is rapidly moving toward providing this level of service.

Level B – Rendering / Animation (3D)

Level B services provide 3D animations of infrastructure environments to contrast existing conditions against proposed change conditions. Use of this level allows you to gain a realistic view into what to expect with changes to main roads, side roads, traffic flows, and structures. The A-0011C project shown above is an example.

Animations can be fly overs of roads and structures from a bird’s eye view, to street level views of traffic passing through a particular area, to “behind the wheel” where you are in the vehicle traveling down the road, or a combination of all three.

This is the most dynamic solution we offer containing moving vehicles, traffic flows, interaction with people crossing traffic, weather conditions, and day/night views. Also, Level B (static 3D images) can be rendered from Level A animations.



Project B-3458: Graham County Bridge Widening visualization

Level C – Photo Compositing (2D or 3D)

Level C services provide “before and after” still imagery of your project where 3D objects are built and incorporated into the still image. An example would be an existing highway (before) that is to have a bridge built onto it (after) as seen in the U-0071 example to the right. The result is an incredibly accurate and realistic image showing the proposed bridge’s position on the highway, it’s height, width, traffic flow, etc.

  • Durham East End Connector - Existing Conditions

Level D – Photo / Video Capture / HD Scan

Level D services provide capturing of environments via photos, video or HD Scans. Our high-speed FARO Focus 3D X 330 laser scanner can provide detailed measurement and documentation to produce incredibly detailed three-dimensional images of complex environments and geometries in only a few minutes. The resulting image is an assembly of millions of 3D measurement points that provide an exact digital reproduction of existing conditions. These points can be animated (Level A services) to create a fly through of a building, going from room-to-room to document contents or construction phases as shown in the animation.